We love complicated print jobs. And we’ve seen some pretty fantastic business cards come through our shop. But it’s worth reminding you that both short and long runs should be considered when coming up with your new business card layout. Of course four spot colors, a custom varnish treatment and emboss are going to make your business card stand out from the rest. And perhaps the cost per card is reasonable when you are printing cards for the entire company. But what happens when your junior sales associate gets a new cell phone?

Here are five tips to keep in mind as you draft your new identity package:

5 stationery design tips:

  1. A one- or two-color design will keep you on the smaller (less expensive) presses.
  2. The more complicated the design or print specs, the more you’ll want to consider printing “shells” which can be imprinted with employee names on an as-needed basis. Consider how many cards you might order in a year.
  3. Keep the variable info in one or two colors. Better still: keep variable info in black ink for super-inexpensive quick digital imprints.
  4. Consider a time and money-saving online ordering system through StevensIS. Typeset and proof your cards right online in real time.
  5. Adding bleeds to your envelope design will make them more expensive. We will likely need to print flat sheets and convert them into envelopes as a secondary process.