When distilled down, printing is really a manufacturing process; we use raw materials and equipment to produce multiple copies of your vision. It is important that every party involved in the process understands your expectations and the goal.
What can you do to ensure that you are communicating all the pertinent info? For the best results, make sure you are addressing each of the following topics when communicating with us (or any vendor):
8-point print spec checklist
What is it? Is it a business card or a highly complicated variable data job? Who is it for? How long should it last? The answers to these questions will help us steer you in the right direction when you are unsure about a certain spec.
What is the size? What is the flat, unfolded size? What is the finished size?
How many pages? This is a tricky question for people who don’t spec print often. Think numbered pages. An 8.5 x 11 is two-pages (front and back). A 17 x 11 sheet folded in half is four pages.
What paper are we using? Are you open to other options?
What inks are we using? Are we printing in full color? PMS colors? Black only?
What happens after printing? Is it being bound? Die-cut? Embossed?
When is it due? Where is it going? How is it getting there?
What are your expectations? This is a very important point. As vendors, we are constantly battling assumptions. If you have expectations in terms of quality, durability, color accuracy, ANYTHING, please make them known!
Our reps’ experience and willingness to discuss your project before it happens is what distinguishes us from our online competitors. Don’t hesitate to take advantage of that when planning your next project.