It used to be that many companies had dedicated print buyers: individuals whose sole job was to purchase the various printed needs for their employers. But those days are gone, and rarely do you find a dedicated print buyer. Today’s print buyers are administrative assistants, marketing staff, various levels of director or managers for a company. And often, they are not sophisticated in their knowledge of print, or print specifications. They have a job – to get something printed, and often, they are overwhelmed with other tasks, so they are not wishing to become experts in print – in fact, that really is YOUR job as a print sales rep to be the expert for them.
PRINT SPECIFICATIONS 101
Even though it is my job to be the expert when I meet with a client to discuss print terms, or take a call about quoting a job, or get an email…
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