print materials

Keeping it Simple, Telling Stories, and Designing Graphics

Giving successful professional presentations means more than just making eye contact. Read on for the top five presentation-giving tips that will keep audience members talking long after they’ve gone home.

1. Tell stories.

Stories, whether they’re personal or not, engage an audience and keep them from becoming distracted or bored during a presentation. Not only are stories an excellent way to give examples of the point you’re trying to make, but they’re also easy to remember. Audience members will often recall a well-delivered story, especially one that is combined with custom printed presentation materials, flyers or posters.

2. Use relevant content.

This may seem like an obvious mandate, but you’d be surprised how many professionals attempt to fit each and every detail about their topic into a presentation, whether it helps highlight the big picture or not. This is known as a data dump and should be avoided at all costs. Using a poster or sign to emphasize relevant points is highly recommended. While you may be passionate about the many different varieties of beans in the Southern hemisphere, the audience who came expecting recipes for cooking tasty summer bean dishes is likely not.

3. Vary your delivery.

Monotonous droning, even if it’s your natural mode of speaking, tends to alienate listeners and turn them off to what you’re saying. The best public speakers know that changing the pitch and tone of your voice combined with eye-catching poster or sign visuals is a surefire way to keep audiences engaged. You could give a riveting hour-long discussion about how ballpoint pens work versus a boring 15-minute description of a potential impending apocalypse all by modulating or not modulating your voice.

4. Create a simple outline.

You may know what you’re trying to get across during a presentation, but it might not be nearly as clear to your audience. Avoid long, rambling digressions by following a simple outline you created while forming the presentation. A simple outline, especially one shown on a printed overview, helps maintain a direct path for you to stay on track while presenting a clear structure your audience can easily follow.

5. Design eye-catching graphics.

Designing attention-grabbing graphics is a crucial part of any professional presentation. Elegant printed materials can complement a slide or spoken presentation and highlight its most important aspects in an easy-to-read, memorable way. Signs, banners, brochures, catalogues and other personalized materials are all fantastic ways to lend visual interest to and heighten the overall impact of a presentation.

If you’re looking to make a professional presentation with printed materials that pop, Stevens IS offers Portland printing services with just the right amount of personalization to win over your next audience. Contact us for more information.